London Olympic Games 2012: One-Eyed Mascots

Officially, the London 2012 Olympics have been named as the Games of the XXX Olympiad. These games are going to take place in London and other regions of United Kingdom. You can witness the Olympics events from 27 July 2012 to 12 August 2012. The motto of this year's Olympics is "Live as one". Wenlock and Mandeville are the mascots of this edition. Wenlock has one eye, bald head and blobular body. It is serving as the mascot for the London Olympic Games 2012. Mandeville bearing spiky head, one eye and blobular body is the Paralympics Games' mascot. You may buy mascots images in order to be well-acquainted with their appearance.

You can also find both of these mascots on a large variety of London 2012 merchandise. This merchandise encompasses key rings, cuddly toys, tracksuits, T-shirts and children bags. These one-eyed figures have already gained popularity amongst youngsters. They are designed in a way that has deep meaning and great significance. They deliver many messages to the entire world.

The innovative pair of the official mascots has come out all over London. They are casting their one-eyed gaze at locals and tourists from statues, posters and a good deal of Olympic merchandise that varies from key chains to cutlery. Named after an English town located in Shropshire, Wenlock inspires the contemporary Olympic Games. While Mandeville is a tribute to the hospital known to be the cradle of the Paralympics Games. Both of them appear more similar to surveillance robots instead of animals or humans. Buy Olympics content to know more about their historical background.

The Olympic Organizers say, "In place of a face, each have one large, staring eye- a camera, to let them record everything." Wenlock and Mandeville have legs, but they are without feet. Their arms have "friendship bands" bearing the same colors as those used in the Olympic rings. They are finger-less. There is a "taxi light" in the middle of their heads and this signifies the popular black cabs of London.

According to organizers, the official mascots of London's Olympics as well as Paralympics Games constitute around 20% of the entire London licensed merchandise for the year 2012. It is anticipated that it will yield more than $1.6 billion worth of sales. In other words, it is hoped that they will create merchandising magic.

Mascots are becoming a significant part of the 2012 product range in London. Their soft toys were a steady best seller. The fact is merchandising for the London 2012 Olympics carries immense significance in promoting the games, helping to raise revenue and also fund the event. While buying the official merchandise, you may easily differentiate it from counterfeit goods by means of the official hologram 2012 that is visible on all products. You can buy Olympic news content in order to understand this better.

The best part here is that the visitors to the official website of the mascots have generated over 105,500 personalized avatars. Six-year-old Nimaran Sandhu was amazed to see a Wenlock statue. In response to this, she told the reporter, "It hasn't got a face and I think it's funny, adding with a giggle that Wenlock looked fat."

Source: http://www.artipot.com/articles/1324883/london-olympic-games-2012-one-eyed-mascots.htm

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